Marketing/branding/positioning and promotion services for new products (services)
Marketing services include activities to study current market conditions and identify tendencies for their change, which allows organizations to build their business in the best way possible.
Branding is establishing an image of a certain seller goods. The purpose of branding is to create an individual, well-recognized image that sells.
Positioning implies determining the perception of a new product or service by the consumer. Marketing positioning objective is to present new goods to the consumer in a way which is different from what is used by the competitors. If the positioning is right the end user perceives the brand (goods) as something that advantageously stands out against competition.
Regional Engineering Center experts will perform market analysis, offer necessary advice regarding building of a product image and effective placing it on the marketin the short term.